While Facebook is THE place for adults to post photos of their latest food creations and craziness from their kids, it’s also a ripe source of prospects for many service businesses.
In the medical field? Think your patients are on Facebook?
In the coaching and professional development business? Think your clients are on Facebook?
In the financial advisory business? Think your clients are on Facebook?
The answer is absolutely YES for all of the above.
Now, the trick is knowing how to behave on Facebook so you get the most value from the platform.
The two objectives you want to focus on with Facebook are:
- Building an audience
- Engaging with that audience
Building an audience can be done both passively and actively.
Since you’re a busy business owner, you should focus on passive audience building and use advertising.
Active audience building means joining groups and liking and commenting on relevant posts, but that takes too much time.
You want something that scales and that you control.
So the first thing to do is create a Facebook Likes campaign that invites your target audience to like your business fan page on Facebook.
As you start getting Likes, you’ll need to engage with them.
The main thing to do is post valuable content.
Valuable content can be anything from photos, videos, links to websites, or stories.
Since everyone is posting content on Facebook to get people’s attention, you’ll need to make sure you’re giving people the things they like to see on Facebook which is mainly funny images, silly videos, celebrity gossip, and anything involving cats.
It’s funny because it’s true. 🙂
You probably won’t be able to make those exact same kind of posts, but start out slowly by posting images.
Image posts get the most engagement on Facebook which means they get the most exposure.
So post images to your fan page so your fans start seeing your posts more and more.
This is the last important thing.
You’re going to have to spend a little money to promote your posts to your fans.
Don’t worry. You can start off spending as little as $5 a day.
This is how you’ll separate the people who just like your page into people who are more interested in what you’re saying and, who potentially, will be more interested in what you have to offer.
That’s for next time though.
I’ll talk about how you can learn from your fans exactly what they need the most help with so you can deliver them a completely irresistible offer.
[Photo Credit: Les Haines]
Leave your comments and questions below!