Staying on track and consistently writing blog posts is no small feat.
It’s especially challenging if it’s only one of many things you need get done for the day.
It’s important though to publish consistently so you have a clear return path for your customers and prospects to see other offers they may be interested in.
Create an editorial calendar
By knowing your blog topics ahead of time, you’ll save a tremendous amount of time figuring out what to blog about next because you’ve already taken care of the planning.
To create an editorial calendar, first identify the general topics that are important to your customers and prospects that align with your offers.
Then, plan out 3, 6, or 12 months worth of blog posts that fit into those general topics.
Outline blog posts during down time
Instead of watching another re-run of Everybody Loves Raymond or staring at the ads on the subway, use that time to outline a few blog posts with 3-5 key points along with the related offer.
When you’re ready to complete the blog post and publish, you’ll already know what position you’re going to take and all you have to do is fill in with some details and examples.
Make blogging a priority
On days that you will be publishing a blog posting, do it before checking email, voicemails, or social media updates.
These are easy distractions, and most of the time, contains other people’s priorities, but not necessarily yours.
Chris Brogan describes publishing blog content as providing “air coverage” for helping accomplish your business goals.
I think it’s a great analogy because through blogging, you can present a specific point-of-view to your largest audience.
Then, when you distribute your blog postings to your social networks, you give the air coverage more laser precision.
I’ve discussed the benefits of business blogging in the past, and with these 3 tips, you should be able to remove any roadblocks that stand in your way of publishing consistently.
What helps you write blog posts regularly?
[Photo Credit: The Shopping Sherpa]