Inbound Marketing for Local Companies
Here’s a quick video that shows you step-by-step how to schedule a post from your Facebook page using the new scheduling feature and why this may be better than using a third-party tool like Buffer or HootSuite to schedule posts. HOW-TO: Schedule a Post from Your Facebook Page Watch this video on YouTube Embedded with [...]
Last year, online marketing for local companies crossed over from slightly overwhelming to completely overwhelming. Figuring out how to create a consistent online presence across their website, local profiles, and social networks have left many local business owners scratching their heads and not knowing what to do. Here are 5 local online marketing mistakes I [...]
We’ve all seen them — the brochure website. These are simple static websites that are the calling card for many small businesses. They’re usually available to setup when you get an account with a hosting provider like GoDaddy and contain three or four pages in a simple design. While a brochure website is better than having nothing [...]
With most people starting their research for a new product or service provider online, it’s critical for businesses to have a top placement on the search engine results pages on Google. They can do this by either paying Google directly for a placement in the pay-per-click section on the top and right side of the [...]
Writing a good blog post is a skill that everyone who is executing their inbound marketing plan needs to have. While it’s sometimes tricky to come up with compelling content to write about, the formula that you use to structure your blog post is simple and straightforward. When you follow this structure, you make it [...]
Has social media marketing killed SEO? This is a popular question now being debated by social media and SEO experts. To those trying to figuring which online marketing tactics to use to increase their online visibility to grow their businesses, the answer is both social media marketing and SEO are critical to driving more business [...]
Like email marketers, many social media marketers are obsessed with their number of Facebook fans. This is primarily due to two reasons: it is a social media metric that is easy to measure, and it’s an indicator of how many people you can potentially reach when making updates to your Facebook page. Number of Relevant [...]
Just because someone has 3000 followers on Facebook and sends 50 tweets a day does not necessarily qualify them to be paid for this activity. When hiring a social media manager, either as a full-time staff member or as a consultant, there are some fundamental skills and experience you’ll want to make sure that person [...]
