Inbound Marketing for Local Companies
The topic of microdata has been brewing since last year and local search experts were debating whether or not including this on a website helped with local search. The fact is Google has spent time creating local search guidelines on how to use microdata to clarify company name and location information so this is a [...]
Google has been on a tear lately making updates to their algorithm to increase the quality of search results and reduce the amount of spam sites that populate the search results. Details from Search Engine Land about each update are here: January 2012 - Panda 3.2 Update February 2012- Panda 3.3 Update March 2012 – Panda 3.4 [...]
Recent enhancements rolled out in January and February by Google as part of the Panda updates continue to reinforce the importance of producing fresh, original content on your website to help it rank highly in the organic search results. Simply publishing keyword targeted blog postings on a regular basis can show Google that your website [...]
Search engine optimization or SEO is a critical part of inbound marketing. If you’ve already identified the keywords for which you want to be found for online, you’re well on your way to implementing your SEO strategy. Below are 5 SEO tips that can help you maximize the opportunity to have your website appear at [...]
The NY Times article about JCPenney’s visibility on Google brought to the public’s attention what most people in the SEO world already know — getting other sites to link to your site using your keyword phrases as the anchor text will dramatically improve your visibility on Google. This process is referred to as link building [...]
Has social media marketing killed SEO? This is a popular question now being debated by social media and SEO experts. To those trying to figuring which online marketing tactics to use to increase their online visibility to grow their businesses, the answer is both social media marketing and SEO are critical to driving more business [...]
