Inbound Marketing for Local Companies
Sometimes overlooked as a older form of online communication, email is still the workhorse for the majority of most people’s business communication online. Email is a key component of any inbound marketing program because it’s the mechanism that helps you convert leads into prospects and prospects into sales. Here are 3 essential ingredients you need [...]
Any successful inbound marketing campaign requires consistent blog publishing. This video shows you how to take content you’ve written already and turn into into a well-formatted WordPress blog posting with the following components: Formatted content Links Bulleted list Sub-heading Image Optimized page title Optimized meta description Category Tags By following the steps outlined in this [...]
Today, the biggest online marketing challenge for local businesses is not putting up a website, it’s knowing what else needs to be established online to give the business total ownership of their local online presence. Franchise businesses that have the power of corporate branding and messaging have a definite advantage, but they must evolve beyond [...]
For anyone who wants to make the transition to Gmail, here’s a short video that shows you how to easily import email and contacts from another email service provider to Gmail.
For many local businesses, word of mouth is the only marketing effort in the business plan. The business owner figures he’ll deliver a great product or service to his customers, and they’ll tell all of their friends about it. While the thinking makes sense, the actual implementation of this marketing strategy is mostly left to hope [...]
Local and online would appear to be contradictory, but local online optimization is important for local businesses to implement so they can create a consistent presence online. Consistency helps to remove doubt from potential customers because they see the same information regardless of where they are online. Let’s look at how you can optimize the [...]
For inbound marketing to work successfully, you need to have a process that allows you to regularly find out what questions your target market is asking. Without this crucial information, you will be ill-equipped to give your audience the answers they’re seeking because you’re not familiar with the right questions. Your answers are the valuable [...]
Online reviews play a large role in determining which business a customer chooses. It doesn’t matter whether you’re a lawyer, doctor, restaurant, or hair salon, your prospects want to read reviews from current and past customers so they can have actual testimonials from people who have experienced your product or service. There is also an idea [...]
Interesting and compelling content is the fuel needed to power every successful inbound marketing strategy. Fresh and timely content is the most valuable kind and is what people online are mostly looking for. Regardless of which industry you’re in, content benefits your online presence in 3 ways: Gives search engines additional material for which you [...]
