Successful local Internet marketing starts with Search Engine Marketing (SEM). Getting visibility on search engine results pages when consumers search for related keywords is time consuming and complex. Search engines continually change how they display results; whether it’s Universal search blending listings from news, video, images, and local on the natural side, or new ways to display sponsored ads.
Showing up on the SERPs (Search Engine Results Pages)
We call it The Trifecta. There are three main sections of the search results page you can appear; natural, paid and local. We can help get you listed on all three.
- Search Engine Optimization is the process of improving the volume or quality of traffic to your website from search engines via “natural” or unpaid results. And, yes, it is a process. SEO takes time.
- Pay-Per-Click advertising is instant and measurable. Get new potential customers to your website immediately. No assembly required.
- Local Maps is now the place to be on search engines. When Google incorporated the local “7 pack”, it changed the way we search. Now, you have the opportunity to level the playing field with larger advertisers by showing up at the top of the search results page as a local business. And it’s not just Google. We also optimize for placement on Bing and Yahoo local maps.
Our Search Engine Marketing services focus on getting you visibility where it matters most.
Contact us today to get started on putting together a local search engine marketing plan.
Example of SERP Trifecta
Follow Us!