Inbound Marketing for Local Companies
If you’re a local business, measuring your local online visibility regularly is a good business practice as you’ll be able to see the impact of any online marketing or advertising efforts. This helps you manage the effectiveness of spending money to increase online visibility. If these 5 metrics are not trending up and to the right over [...]
A key component in your marketing funnel is number of website visitors, and this number can be easily found on the Dashboard of your Google Analytics account. While your visitor count is a good indicator of your site’s overall visibility, there are other metrics and dimensions that you should look at to figure out where [...]
Local search is becoming more popular everyday so small businesses need to be sure they can be found online as more consumers turn to the web to look for small business services. Here are some recent stats from Webvisible and Nielsen: 63% of consumers and small business owners turn to the Internet first for information [...]
