Inbound Marketing for Local Companies
Chris Brogan is a big advocate of Google+ and it’s capabilities for creating circles of contacts and sharing content. He even wrote the book on it! (Affiliate link) With help from the team at Blue Glass Interactive, they’ve created a powerful infographic that reveals what makes Google+ useful for businesses. My particular take on Google+ is [...]
I continue to be asked about Google+ pages and what businesses should be doing about them. My recommendation is that, at minimim, business owners should create a Google+ page for their business and let their current followers know through their website and other social network updates. If you see a significant increase in the number [...]
Last week, Google released a highly anticipated featured to Google+ — business pages. Now, any organization can create a presence on Google+ and use the Circle and Hangout features to connect to prospects and customers. Similar to Facebook and Twitter, Google+ allows your to post updates about your business and interact with followers. Does your [...]
As marketing departments and business owners continue to struggle to get their heads around the value of social networks as a marketing channel, let’s step back and remember what social networks really do for us. Value of Social Social Networking as a Way of Connecting / Re-connecting The original intent of the social network, Facebook, [...]
Two weeks ago, Google launched their newest social networking product called Google+. It is designed to be a social network like Facebook where you can add your contacts and post status updates to your network. Sounds great, but can’t we already do this with Facebook, Twitter, and LinkedIn? The answer is ‘yes’ so what Google has primarily [...]
Having an awesome Facebook page doesn’t help your business unless you have fans that like your page. Because of the closed nature of Facebook, you’ll need to make some effort to tell people about your Facebook page so they can become fans and benefit from all of the information that you’re going to contribute to your [...]
Your Facebook page is not doing anything for your business unless you have fans because it’s your fans who will help amplify your business presence on Facebook. Once you’ve initially created your Facebook page, take care of these six things to ensure you’ve created a robust Facebook page that people want to like: Complete your Facebook [...]
We’ve all seen them — the brochure website. These are simple static websites that are the calling card for many small businesses. They’re usually available to setup when you get an account with a hosting provider like GoDaddy and contain three or four pages in a simple design. While a brochure website is better than having nothing [...]
With most people starting their research for a new product or service provider online, it’s critical for businesses to have a top placement on the search engine results pages on Google. They can do this by either paying Google directly for a placement in the pay-per-click section on the top and right side of the [...]
