Inbound Marketing for Local Companies
The topic of microdata has been brewing since last year and local search experts were debating whether or not including this on a website helped with local search. The fact is Google has spent time creating local search guidelines on how to use microdata to clarify company name and location information so this is a [...]
Local SEO master, Mike Blumenthal, put together an awesome infographic at the beginning of this year that clearly lays out the various assets and activities required to create a comprehensive local online presence. The core begins with the business name, phone number, and domain name that can then be used to populate the primary local [...]
About two weeks ago, Google released an update to the way it displays local results to give more prominence to Google Places data on the blended search results page. In cases where Google can determine an exact match, typically for searches that include a business name and location reference, they are now displaying results like [...]
Last week, Google announced that it will start encrypting all searches that originate from Google.com from users who are logged in. In addition, for these users, Google will no longer pass detailed referrer information including keywords to websites that are clicked through from the Google search results. This announcement has ruffled feathers in the SEO [...]
Selecting the keyword phrases to target with your SEO efforts is a critical part of kicking off any new SEO project. Pick the wrong keywords and you’ll have minimal impact on your website visibility because either no one’s searching for those keywords and thinking about the type of solutions you provide or those same keywords [...]
In the excitement of launching a new website, sometimes we overlook aspects of our web pages that are not that obvious. While it’s important to make sure the design and content of your website is finalized and targeted to your prospective customers, there are a few things that are less obvious, but play a large [...]
Keywords play a vital role in whether or not your website is found in search by your target customers. Spending the time to research keywords is an important exercise that will help you discover how people describe your product or service, which may not be exactly how you describe your product or service. Here’s how [...]
Last week, I gave you 3 SEO quick wins that you can implement on your website while working on a longer term SEO strategy. Here are 3 more SEO quick wins that are just as easy to implement and will have some positive impact on your online visibility. 1) Add a sitemap.xml file — this [...]
Kicking off a proper SEO campaign requires analysis to figure out your target audience and how they search online for the products and services you provide. This research results in a set of buyer personas and target keyword phrases that are designed to increase your website’s visibility for your target customers. Since this process can [...]
Search engine optimization or SEO is a critical part of inbound marketing. If you’ve already identified the keywords for which you want to be found for online, you’re well on your way to implementing your SEO strategy. Below are 5 SEO tips that can help you maximize the opportunity to have your website appear at [...]
