Inbound Marketing for Local Companies
Last week, David Mihm released the 2012 Local Search Ranking Factors, an annual survey of local search experts who are asked to rank 90 possible positive factors and 18 possible negative factors that affect Google’s Local Search algorithms. The annual survey is a useful tool to assess what the experts are seeing in terms of [...]
Last week, Google+ Local was released which turns out to mostly be an interface enhancement and a process change for users who want to leave reviews. Now, they must have a Google+ account and can no longer leave reviews anonymously or behind a pseudonym. For business owners, there were no major changes that affect the [...]
Understanding the Google Places to Google+ Local Changes Watch this video on YouTube Embedded with WP YouTube Lyte. Free Local Marketing Plan Template Online presence optimization is a key ingredient in your local marketing plan. You want to clearly identify your target customers and how they are searching for your services online. If you don’t [...]
When I’m talking with potential clients about starting an inbound marketing campaign, one of the first things they always ask is if I’ve taken a look at their website. I know they are going to ask this, and I’ll review their site so I can have an understanding of how they went about creating it. [...]
