Inbound Marketing for Local Companies
Last night, I attended an excellent workshop run by Adam Petford, the LinkedIn Coach. Adam has figured out how to use LinkedIn as the ultimate networking tool. From 1,600 first degree connections, Adam has the ability to receive introductions to over 300,000 second degree connections, and in his workshop, he shows you how you can [...]
An essential process that makes inbound marketing successful is lead nurturing. Once you’ve implemented call to action buttons, landing pages, and compelling offers, your website will be sending leads to you fairly regularly. Since website leads are generally colder than a referral or someone you meet in person, you’ll need to take action to warm [...]
