Inbound Marketing for Local Companies
Last night, I was at the Taste of Technology series put on by smallbiztechnology.com, and one of the panelists, Brent Leary of CRM Essentials, mentioned that he doesn’t think content is king anymore. It’s context that’s king now. I definitely agree with him. In order to be visible online, you need to produce content. There’s [...]
Local Internet marketing sounds like it doesn’t make any sense, right? But for a location-based business like a doctor, dentist, lawyer, or accountant, it’s critical to be visible online where your local prospects are looking for your services. Local Internet marketing is really all about creating a consistent message online that your business serves consumers [...]
A great website that’s built to convert is useless, if nobody knows about it. Once you’re comfortable with a site that’s going to help meet your business objectives, it’s time to promote. Here are 4 things you can do to get the word out about your website: Claim your directory profiles On sites like Google [...]
Small businesses that don’t have time to market can benefit most by making sure their business can be found online. At minimum, any small business should be found on the search engines for their name, and every small business owner one should control the information that appears about their business. The great thing about local [...]
You’ve been thinking about doing some Internet marketing, and you know you need to get a website up for your business. However, it seems like there are thousands of options out there. You can help narrow these options by keeping in mind that while a website is more technical than a printed brochure or sign, [...]
I see this happen frequently for small businesses that don’t have a website. Say you’re a dentist and one of your clients gives your name to their friend who is interested in getting their teeth whitened. Your client doesn’t have your phone number off-hand, but he tells his friend where you’re located and to look [...]
I started using Foursquare about three months ago and have unlocked several badges. I make it a habit now to check-in whenever I’m out. Not only do I want to unlock more badges, but when I checked in last week, I received my first offer from a business. The offer was simple: Show this to [...]
One of the greatest benefits of a website or a blog is allowing you as small business owner to scale. I don’t mean this just as a way to build business, but also as a way to easily repeat your story to your prospects and customers. How many times have you thought about how much [...]
When considering a new website for your small business, you need to ask yourself a few basic questions: Who’s going to visit my website? What do I want to tell my site visitors? What should my website look like? Mostly, your customers and prospects are going to visit your site. You should clearly present the [...]
