Inbound Marketing for Local Companies
When planning your inbound marketing strategy, an important first step is to create buyer personas that represent your target customers within your target market. You may have more than one type of customer, and each one requires its own buyer persona. Defining a buyer persona arms you with the information you need to communicate with [...]
One of the biggest advantages of using inbound marketing to grow your business is the availability of detailed metrics throughout the lead generation process. It’s too simple to just look at the number of sales or increase in revenue from your inbound marketing activity. You need to examine how your inbound marketing investment is paying [...]
When you spend money to increase your online presence as a way to generate sales, you need to create ways for those website visitors who are not yet ready to make a purchase to give you some information that identifies who they are. The best way to do this is to create a lead generation [...]
With magnetic content being the foundation for enhancing your business’ online presence, it’s in your best interest to distribute your content to multiple places online. Your blog is where you have the most control over what you can publish online, but it’s limited to current blog readers and being found in search. You can distribute your [...]
With search playing such an important role in how your business is found online, understanding how to work with the search engines is the key to obtaining good online visibility for your business. Like any good relationship, you need to understand what search engines want and give it to them so you can achieve your [...]
When you first launch your website or blog, it’s out there all alone and no one knows about so how do you fix that so you can increase your online visibility? Like anything, if you want people to know something about you, you have to tell them. On the Internet, there are many ways to [...]
A press release is a great way to distribute news about your business online. Many business owners though have trouble identifying a newsworthy topic that can be used as the foundation for the press release. This should not stop you as there are multiple benefits from distributing an online press release. More content for the [...]
It’s easy to tell someone that they should have a blog or they need to be on Twitter, but what is the benefit to them and their target customer by being involved with social media? Social media marketing can mean different things to different people because the three terms that comprise “social media marketing” – [...]
Online directories are the low hanging fruit of online marketing. There are thousands of online directories, both free and paid, that will allow you to list your website. As a result, it’s tempting to blast a bunch of directories with an automated link building tool so you can quickly acquire a number of inbound links [...]
After you’ve created and launched a new website that represents your business professionally online, you’ll need to tell people about it. Don’t expect visitors to just show up unless you already had a site that had some visibility. You’ll need to spend some time getting the word out. There are many things you can do [...]
