Inbound Marketing for Local Companies
For inbound marketing to work successfully, you need to have a process that allows you to regularly find out what questions your target market is asking. Without this crucial information, you will be ill-equipped to give your audience the answers they’re seeking because you’re not familiar with the right questions. Your answers are the valuable [...]
An essential process that makes inbound marketing successful is lead nurturing. Once you’ve implemented call to action buttons, landing pages, and compelling offers, your website will be sending leads to you fairly regularly. Since website leads are generally colder than a referral or someone you meet in person, you’ll need to take action to warm [...]
Interesting and compelling content is the fuel needed to power every successful inbound marketing strategy. Fresh and timely content is the most valuable kind and is what people online are mostly looking for. Regardless of which industry you’re in, content benefits your online presence in 3 ways: Gives search engines additional material for which you [...]
Successful inbound marketing is a process that requires both planning and consistent execution. Without a plan, it’s difficult to measure the effectiveness of the inbound marketing activity, and without execution, the process will never work to achieve your goals. You may be performing inbound activities such as publishing articles to your blog and posting updates [...]
For most companies, the primary purpose of their website is to have an online presence where they can provide people information about the company, the products and services, the management team, and a list of clients. While this information is useful from a purely information gathering perspective, it’s generally not enough to get someone to [...]
The holidays are behind us, and it’s a brand new year. Hopefully, you’re feeling re-energized after a slow end of December and are ready to start implementing your inbound marketing strategy. I’ll help by giving you some ideas for your small business blog. Benefits of a Small Business Blog Let’s say you have a website [...]
The New Year is here, and if you haven’t yet created your 2011 inbound marketing goals, it’s not too late. Here are six steps to follow to lay the foundation for 2011 inbound marketing activity. 1) Identify how much new monthly revenue you want to acquire in 2011 on average. 2) Considering other marketing activity [...]
It’s the end of the year so it’s time to make some predictions for the upcoming year. I think a topic that weighs on the mind of many small business owners is how to best use social media to drive more business. Let’s see what we can expect more small business owners to do in [...]
Often a business owner focuses too much attention on making a website look the way he wants it to look and read the way he wants it to read. When this happens, remember that your website is a tool for you to communicate with your target customers. This means making sure the website looks the [...]
When launching your small business whether it’s a dental practice, IT consulting firm, or group fitness program, you know that you have to launch a website to be considered a “real” business. What happens to many small business owners is they become distracted with wanting to create a website that looks different than any other. The [...]
