Inbound Marketing for Local Companies
This is a three part series on how solopreneurs can use inbound marketing to increase their online visibility and drive more leads. Solopreneurs or business owners who work in a business by themselves have to wear many hats — sales, marketing, fulfilment, customer service, and billing. In a recent blog posting, Chris Brogan talks about [...]
Whoever says inbound marketing is not so fresh, needs to check out this inbound marketing rap featuring Chuck the SEO Rapper and a crew from HubSpot. Awww, yeah. Definitely will change your perception of inbound marketing and hip hop all at the same time. What do you think about Chuck and the inbound marketing rap? [...]
The start of an inbound marketing campaign involves taking inventory to see what is what. It begins with assessing a company’s overall online visibility and understanding where online fits within a company’s marketing strategy. As online visibility and online leads become a priority, the next step is to identify the key pillars that will support a winning [...]
Local and online would appear to be contradictory, but local online optimization is important for local businesses to implement so they can create a consistent presence online. Consistency helps to remove doubt from potential customers because they see the same information regardless of where they are online. Let’s look at how you can optimize the [...]
Springtime is when we usually go through our houses, organize our belongings, fix anything that’s been broken for too long, and get rid of items that we no longer need. It’s also a good time to take the same energy and apply it to making updates to your website and overall online presence. Making Important [...]
Once your business blog has been optimized for the search engines and optimized for social media, you will want to optimize it for lead generation. This is relatively easy to do and will become the primary way you will capture leads from your blog. Include a Compelling Offer with Each Blog Posting At the end [...]
Creating great blog content that’s optimized for visibility on the search engines is the first step to having a successful business blog. However, this is just one tactic to follow when building your audience. Another tactic to follow is making sure your business blog is optimized for social media. Below are three ways to optimize [...]
Google loves fresh content, and your business blog is the best way for you to produce relevant, keyword-rich content on a regular basis. To fully optimize each blog posting for visibility on the search engines, you should follow the guidelines below. Add Keywords to the Right Areas in Your Blog Posting Each business blog posting [...]
Landing pages are specially designed pages on your website that convert your website visitors to leads and are a critical component of inbound marketing. They have one specific purpose and that is to collect information from your website visitors in exchange for access to a compelling offer. There are a few guidelines to follow to [...]
We’ve all seen them — the brochure website. These are simple static websites that are the calling card for many small businesses. They’re usually available to setup when you get an account with a hosting provider like GoDaddy and contain three or four pages in a simple design. While a brochure website is better than having nothing [...]
