Inbound Marketing for Local Companies
Here’s a quick video that shows you step-by-step how to schedule a post from your Facebook page using the new scheduling feature and why this may be better than using a third-party tool like Buffer or HootSuite to schedule posts. HOW-TO: Schedule a Post from Your Facebook Page Watch this video on YouTube Embedded with [...]
Sometimes overlooked as a older form of online communication, email is still the workhorse for the majority of most people’s business communication online. Email is a key component of any inbound marketing program because it’s the mechanism that helps you convert leads into prospects and prospects into sales. Here are 3 essential ingredients you need [...]
Any successful inbound marketing campaign requires consistent blog publishing. This video shows you how to take content you’ve written already and turn into into a well-formatted WordPress blog posting with the following components: Formatted content Links Bulleted list Sub-heading Image Optimized page title Optimized meta description Category Tags By following the steps outlined in this [...]
Nothing hurts worse than getting your first negative review on Google Places or Yelp. You panic and think about how your business is going to plummet. You exclaim: “That review is not true at all!”. While not the end of the world, negative reviews need to be managed because you want to make sure your [...]
Have you tried to create an editorial calendar? When trying to actively write a business blog, there is nothing worse than sitting down at your computer, staring at a blank screen, and not knowing what you’re going to write. If this has happened to you, you’re not alone because it happens to everyone who writes [...]
Blogging enables you to reach your target audience with timely and relevant information, but it also helps expand your inventory of website pages that are available on the search engines for people to find you. Your primary goal for your blog postings should be to write for people and demonstrate your authority and expertise. Your secondary [...]
For anyone who wants to make the transition to Gmail, here’s a short video that shows you how to easily import email and contacts from another email service provider to Gmail.
For many local businesses, word of mouth is the only marketing effort in the business plan. The business owner figures he’ll deliver a great product or service to his customers, and they’ll tell all of their friends about it. While the thinking makes sense, the actual implementation of this marketing strategy is mostly left to hope [...]
Local and online would appear to be contradictory, but local online optimization is important for local businesses to implement so they can create a consistent presence online. Consistency helps to remove doubt from potential customers because they see the same information regardless of where they are online. Let’s look at how you can optimize the [...]
