Inbound Marketing for Local Companies
Have you tried to create an editorial calendar? When trying to actively write a business blog, there is nothing worse than sitting down at your computer, staring at a blank screen, and not knowing what you’re going to write. If this has happened to you, you’re not alone because it happens to everyone who writes [...]
Staying on track and consistently writing blog postings is no small feat. It’s especially challenging if it’s only one of many things you need get done for the day. Three tips that will help you blog more consistently Create an editorial calendar. By knowing your blog topics ahead of time, you will save a tremendous [...]
Your business blog content is your opportunity to demonstrate expertise in your subject matter area, answer common questions that prospects and customers have, and provide the search engines with more quality content to increase the likelihood of you being found in search. Blog content doesn’t have to be just for being found in search. You [...]
Blogging enables you to reach your target audience with timely and relevant information, but it also helps expand your inventory of website pages that are available on the search engines for people to find you. Your primary goal for your blog postings should be to write for people and demonstrate your authority and expertise. Your secondary [...]
This is a three part series on how solopreneurs can use inbound marketing to increase their online visibility and drive more leads. Solopreneurs or business owners who work in a business by themselves have to wear many hats — sales, marketing, fulfilment, customer service, and billing. In a recent blog posting, Chris Brogan talks about [...]
Once your business blog has been optimized for the search engines and optimized for social media, you will want to optimize it for lead generation. This is relatively easy to do and will become the primary way you will capture leads from your blog. Include a Compelling Offer with Each Blog Posting At the end [...]
Creating great blog content that’s optimized for visibility on the search engines is the first step to having a successful business blog. However, this is just one tactic to follow when building your audience. Another tactic to follow is making sure your business blog is optimized for social media. Below are three ways to optimize [...]
Google loves fresh content, and your business blog is the best way for you to produce relevant, keyword-rich content on a regular basis. To fully optimize each blog posting for visibility on the search engines, you should follow the guidelines below. Add Keywords to the Right Areas in Your Blog Posting Each business blog posting [...]
Last week, Google released an update designed to weed out sites containing little or unsubstantial content. Many of these types of sites are produced by content farms and are designed to get traffic for long tail keywords. While Google says that only 12% of all search results are affected by the update, you can ensure your site [...]
Writing a good blog post is a skill that everyone who is executing their inbound marketing plan needs to have. While it’s sometimes tricky to come up with compelling content to write about, the formula that you use to structure your blog post is simple and straightforward. When you follow this structure, you make it [...]
