Inbound Marketing for Local Companies
Your business blog content is your opportunity to demonstrate expertise in your subject matter area, answer common questions that prospects and customers have, and provide the search engines with more quality content to increase the likelihood of you being found in search. Blog content doesn’t have to be just for being found in search. You [...]
Two weeks ago, Google launched their newest social networking product called Google+. It is designed to be a social network like Facebook where you can add your contacts and post status updates to your network. Sounds great, but can’t we already do this with Facebook, Twitter, and LinkedIn? The answer is ‘yes’ so what Google has primarily [...]
Keywords play a vital role in whether or not your website is found in search by your target customers. Spending the time to research keywords is an important exercise that will help you discover how people describe your product or service, which may not be exactly how you describe your product or service. Here’s how [...]
There are many small businesses that think their online marketing is done once they launch or re-design their website. In fact, this is just one sliver of the online marketing pie and without following a clearly defined inbound marketing plan, may not even help you achieve their business goals. This checklist is designed to help [...]
Last week, I gave you 3 SEO quick wins that you can implement on your website while working on a longer term SEO strategy. Here are 3 more SEO quick wins that are just as easy to implement and will have some positive impact on your online visibility. 1) Add a sitemap.xml file — this [...]
Kicking off a proper SEO campaign requires analysis to figure out your target audience and how they search online for the products and services you provide. This research results in a set of buyer personas and target keyword phrases that are designed to increase your website’s visibility for your target customers. Since this process can [...]
Blogging enables you to reach your target audience with timely and relevant information, but it also helps expand your inventory of website pages that are available on the search engines for people to find you. Your primary goal for your blog postings should be to write for people and demonstrate your authority and expertise. Your secondary [...]
Before spending any money on marketing, it’s critical to have clearly defined business goals that can be used to measure the success of your business. Inbound marketing is an investment and like any investment, a certain return is expected. Here are five business goals that can be impacted by inbound marketing. Number of leads — measures how [...]
Having an awesome Facebook page doesn’t help your business unless you have fans that like your page. Because of the closed nature of Facebook, you’ll need to make some effort to tell people about your Facebook page so they can become fans and benefit from all of the information that you’re going to contribute to your [...]
Your Facebook page is not doing anything for your business unless you have fans because it’s your fans who will help amplify your business presence on Facebook. Once you’ve initially created your Facebook page, take care of these six things to ensure you’ve created a robust Facebook page that people want to like: Complete your Facebook [...]
