Inbound Marketing for Local Companies
Last week, Google announced that it will start encrypting all searches that originate from Google.com from users who are logged in. In addition, for these users, Google will no longer pass detailed referrer information including keywords to websites that are clicked through from the Google search results. This announcement has ruffled feathers in the SEO [...]
A website is a dynamic representation of your company online. It’s your homebase for people to learn about you and your company, your area of expertise, and how you can help solve their problems. While it’s likely that you will have a higher level of interaction with prospects and customers on social networking sites like [...]
Selecting the keyword phrases to target with your SEO efforts is a critical part of kicking off any new SEO project. Pick the wrong keywords and you’ll have minimal impact on your website visibility because either no one’s searching for those keywords and thinking about the type of solutions you provide or those same keywords [...]
Many articles talk about what business owners should be doing to improve their online presence. Today, I want to talk about 3 things you may be doing that actually hurt your online presence and what you can do to remedy the situation. Have a Website That’s Not Search Friendly This is a biggie, and is [...]
Last night, I attended an excellent workshop run by Adam Petford, the LinkedIn Coach. Adam has figured out how to use LinkedIn as the ultimate networking tool. From 1,600 first degree connections, Adam has the ability to receive introductions to over 300,000 second degree connections, and in his workshop, he shows you how you can [...]
Have you tried to create an editorial calendar? When trying to actively write a business blog, there is nothing worse than sitting down at your computer, staring at a blank screen, and not knowing what you’re going to write. If this has happened to you, you’re not alone because it happens to everyone who writes [...]
Search engines and social media have forced companies of all sizes to become publishers of compelling content. Interruptive advertising is out, and info marketing is in. And is here to stay. How can you keep up with the constant requirement to produce and publish useful information regularly? Two Types of Content Production Luckily, there is [...]
Staying on track and consistently writing blog postings is no small feat. It’s especially challenging if it’s only one of many things you need get done for the day. Three tips that will help you blog more consistently Create an editorial calendar. By knowing your blog topics ahead of time, you will save a tremendous [...]
As marketing departments and business owners continue to struggle to get their heads around the value of social networks as a marketing channel, let’s step back and remember what social networks really do for us. Value of Social Social Networking as a Way of Connecting / Re-connecting The original intent of the social network, Facebook, [...]
Your online presence works very similar to how property works in the real world. You can either rent or you can own. Let’s look at examples of renting versus owning your online presence. Renting Your Online Presence Renting your online presence means that most of your online visibility can be attributed to temporary online placements such as [...]
