Inbound Marketing for Local Companies
You’ve gotten your Twitter account setup and added all of your profile information as well as a custom background. You’re now following your friends, and you’ve also found other people to follow who are relevant to your industry. The next step is to attract your followers so you can share your own message about your [...]
Finding People You Know Twitter’s no fun and not very useful if you’re not part of the conversation, and to be part of the conversation, you need to follow people so you can see what they are saying. The easiest way to get started with following others is to see which people from your contact [...]
Once your Twitter account has been created, you need to finish completing your profile. Your profile is where you list your Name, Location, Website, and Bio. I recommend adding a custom background where you can display more information about yourself or your business. I’ll show you some examples of what I mean. Edit Your [...]
Beautiful Smiles is a full-service Woodland, CA dental practice that offers services from basic cleaning and prevention to cosmetic dentistry, dental restoration, and more. Accelerated Online helped Beautiful Smiles establish a professional online presence for the practice and to achieve local visibility on the search engines for individuals seeking dental services in Woodland, CA. The [...]
Cheeky Living sells hand knit baby alpaca gloves, baby alpaca hats, baby alpaca scarves, and baby alpaca throws produced by artisans in the Peruvian Andes. It emerged as a concept from interior designer, Karen, Chien, who started working with Peruvian artisans on products that could be created from alpaca fiber when she was living in South America in 2007. [...]
Once you’re ready to commit to Tweeting (and you should be, it’s easy!), you’ll need to setup an account on Twitter. This process is relatively straightforward, but there are some extra steps you’ll want to do to ensure that your Twitter presence is as complete as possible. This posting is the first of a 4-part [...]
Search Engine Land has a solid article on how “Small Businesses With Low Visibility Can Easily Improve”. Out of 194,000 small and medium-sized businesses in the San Diego area, around 7% have what can be categorized as medium visibility and less than 1% have high visibility. Around 40% have low visibility, and the rest (52%) [...]
A new form of Internet marketing is becoming more and more popular for small businesses, and it’s called inbound marketing. I didn’t make this up. Hubspot, the makers of Website Grader, are big advocates of inbound marketing. For small businesses, it’s a powerful form of marketing because you can reach specific audiences without having to [...]
Local search is becoming more popular everyday so small businesses need to be sure they can be found online as more consumers turn to the web to look for small business services. Here are some recent stats from Webvisible and Nielsen: 63% of consumers and small business owners turn to the Internet first for information [...]
I started using Foursquare about three months ago and have unlocked several badges. I make it a habit now to check-in whenever I’m out. Not only do I want to unlock more badges, but when I checked in last week, I received my first offer from a business. The offer was simple: Show this to [...]
