Inbound Marketing for Local Companies
The topic of microdata has been brewing since last year and local search experts were debating whether or not including this on a website helped with local search. The fact is Google has spent time creating local search guidelines on how to use microdata to clarify company name and location information so this is a [...]
Here’s a quick video that shows you step-by-step how to schedule a post from your Facebook page using the new scheduling feature and why this may be better than using a third-party tool like Buffer or HootSuite to schedule posts. HOW-TO: Schedule a Post from Your Facebook Page Watch this video on YouTube Embedded with [...]
Last week, David Mihm released the 2012 Local Search Ranking Factors, an annual survey of local search experts who are asked to rank 90 possible positive factors and 18 possible negative factors that affect Google’s Local Search algorithms. The annual survey is a useful tool to assess what the experts are seeing in terms of [...]
Last week, Google+ Local was released which turns out to mostly be an interface enhancement and a process change for users who want to leave reviews. Now, they must have a Google+ account and can no longer leave reviews anonymously or behind a pseudonym. For business owners, there were no major changes that affect the [...]
The Google+ Local change was getting a ton of attention last week. Most of the attention was from local SEO experts and consultants who were trying to dissect the changes and clarify the impact for business owners. What we discovered is that Google has positioned the updates as being more beneficial for users. Now, this [...]
Understanding the Google Places to Google+ Local Changes Watch this video on YouTube Embedded with WP YouTube Lyte. Free Local Marketing Plan Template Online presence optimization is a key ingredient in your local marketing plan. You want to clearly identify your target customers and how they are searching for your services online. If you don’t [...]
It hit me the other day while I was working on an inbound marketing plan for a client. There are only really 5 reasons why people buy anything. I’m glad that it’s such a short list because it makes selecting the right marketing approach much easier. Regardless of how you’re going to reach your target [...]
Posting Videos on Your Website Watch this video on YouTube Embedded with WP YouTube Lyte. YouTube Marketing for Business Webinar On this webinar, learn how YouTube can expand your online presence and position you as the expert in your field. Popular myths about YouTube will be dispelled and it will become clear to you how [...]
Google has been on a tear lately making updates to their algorithm to increase the quality of search results and reduce the amount of spam sites that populate the search results. Details from Search Engine Land about each update are here: January 2012 - Panda 3.2 Update February 2012- Panda 3.3 Update March 2012 – Panda 3.4 [...]
Sometimes overlooked as a older form of online communication, email is still the workhorse for the majority of most people’s business communication online. Email is a key component of any inbound marketing program because it’s the mechanism that helps you convert leads into prospects and prospects into sales. Here are 3 essential ingredients you need [...]
