Inbound Marketing for Local Companies
Last year, online marketing for local companies crossed over from slightly overwhelming to completely overwhelming. Figuring out how to create a consistent online presence across their website, local profiles, and social networks have left many local business owners scratching their heads and not knowing what to do. Here are 5 local online marketing mistakes I [...]
Today, the biggest online marketing challenge for local businesses is not putting up a website, it’s knowing what else needs to be established online to give the business total ownership of their local online presence. Franchise businesses that have the power of corporate branding and messaging have a definite advantage, but they must evolve beyond [...]
Local SEO master, Mike Blumenthal, put together an awesome infographic at the beginning of this year that clearly lays out the various assets and activities required to create a comprehensive local online presence. The core begins with the business name, phone number, and domain name that can then be used to populate the primary local [...]
I continue to be asked about Google+ pages and what businesses should be doing about them. My recommendation is that, at minimim, business owners should create a Google+ page for their business and let their current followers know through their website and other social network updates. If you see a significant increase in the number [...]
About two weeks ago, Google released an update to the way it displays local results to give more prominence to Google Places data on the blended search results page. In cases where Google can determine an exact match, typically for searches that include a business name and location reference, they are now displaying results like [...]
Last week, Google released a highly anticipated featured to Google+ — business pages. Now, any organization can create a presence on Google+ and use the Circle and Hangout features to connect to prospects and customers. Similar to Facebook and Twitter, Google+ allows your to post updates about your business and interact with followers. Does your [...]
The value proposition behind an inbound marketing campaign is the acquisition of new customers which means new revenue. Along the way to acquiring new customers from your inbound marketing efforts, there are several other important metrics that can be used to measure the success of your efforts. Number of Website Visitors When you first launch [...]
Last week, Google announced that it will start encrypting all searches that originate from Google.com from users who are logged in. In addition, for these users, Google will no longer pass detailed referrer information including keywords to websites that are clicked through from the Google search results. This announcement has ruffled feathers in the SEO [...]
A website is a dynamic representation of your company online. It’s your homebase for people to learn about you and your company, your area of expertise, and how you can help solve their problems. While it’s likely that you will have a higher level of interaction with prospects and customers on social networking sites like [...]
Selecting the keyword phrases to target with your SEO efforts is a critical part of kicking off any new SEO project. Pick the wrong keywords and you’ll have minimal impact on your website visibility because either no one’s searching for those keywords and thinking about the type of solutions you provide or those same keywords [...]
