Inbound Marketing for Local Companies
Recent enhancements rolled out in January and February by Google as part of the Panda updates continue to reinforce the importance of producing fresh, original content on your website to help it rank highly in the organic search results. Simply publishing keyword targeted blog postings on a regular basis can show Google that your website [...]
One of our ecommerce client sites, Object Mythology, was a finalist in the category of “Web Design – User Interface” at Prestashop’s Barcamp5 conference in New York this past month. This project was based on Prestashop’s open source ecommerce platform, and Accelerated Online created a complete set of custom designs and templates for the website. [...]
Chris Brogan is a big advocate of Google+ and it’s capabilities for creating circles of contacts and sharing content. He even wrote the book on it! (Affiliate link) With help from the team at Blue Glass Interactive, they’ve created a powerful infographic that reveals what makes Google+ useful for businesses. My particular take on Google+ is [...]
Any successful inbound marketing campaign requires consistent blog publishing. This video shows you how to take content you’ve written already and turn into into a well-formatted WordPress blog posting with the following components: Formatted content Links Bulleted list Sub-heading Image Optimized page title Optimized meta description Category Tags By following the steps outlined in this [...]
When I’m talking with potential clients about starting an inbound marketing campaign, one of the first things they always ask is if I’ve taken a look at their website. I know they are going to ask this, and I’ll review their site so I can have an understanding of how they went about creating it. [...]
All companies regardless of size can have a brand. Your brand evokes a feeling or an expectation when someone comes across it, and ultimately, creates a connection with your target customer who eventually buys something from you. Large companies have the luxury of being able to spend money on branding. Most small companies do not. [...]
For most businesses, their unsatisfied customers are the ones who are most vocal and splatter the Internet with scathing reviews on sites like Google Places, Yelp, and TripAdvisor. This is to be expected as anger and frustration are strong emotions that can cause people to take action more easily than emotions of happiness and contentment. [...]
Nothing hurts worse than getting your first negative review on Google Places or Yelp. You panic and think about how your business is going to plummet. You exclaim: “That review is not true at all!”. While not the end of the world, negative reviews need to be managed because you want to make sure your [...]
