Inbound Marketing for Local Companies
When I’m talking with potential clients about starting an inbound marketing campaign, one of the first things they always ask is if I’ve taken a look at their website. I know they are going to ask this, and I’ll review their site so I can have an understanding of how they went about creating it. [...]
All companies regardless of size can have a brand. Your brand evokes a feeling or an expectation when someone comes across it, and ultimately, creates a connection with your target customer who eventually buys something from you. Large companies have the luxury of being able to spend money on branding. Most small companies do not. [...]
For most businesses, their unsatisfied customers are the ones who are most vocal and splatter the Internet with scathing reviews on sites like Google Places, Yelp, and TripAdvisor. This is to be expected as anger and frustration are strong emotions that can cause people to take action more easily than emotions of happiness and contentment. [...]
Nothing hurts worse than getting your first negative review on Google Places or Yelp. You panic and think about how your business is going to plummet. You exclaim: “That review is not true at all!”. While not the end of the world, negative reviews need to be managed because you want to make sure your [...]
