When to Add New Content to Your Website

A website is a dynamic representation of your company online.  It’s your homebase for people to learn about you and your company, your area of expertise, and how you can help solve their problems.

While it’s likely that you will have a higher level of interaction with prospects and customers on social networking sites like Facebook, Twitter, and LinkedIn, your website is where your best content originates and gives you a mechanism to convert your website visitors to leads.

Here are 8 situations when you should add new content to your website:

1. When you receive testimonials or positive reviews from your customers
2. When you receive any press mentions or coverage
3. When you launch a new product or service
4. When you are appearing at an upcoming event as a presenter or exhibitor
5. After you give your presentation, post the slides
6. When you add a new member to your team
7. When you publish an article in a trade journal or magazine
8. When you’re trying to target a specific keyword phrase for SEO purposes

What Type of Content to Add

Websites that have an integrated blog section have an advantage because a blog is designed for timely, topical content.  Plus, blogs can be subscribed to and blog postings easily distributed through RSS feeds and social bookmarking sites.  So most content updates can begin with a blog posting.

When you want to add content that is more persistent and needs to reside within a particular section of your website, then creating a new web page makes the most sense.  Here you can provide as much detail as possible.  You can still leverage the blog posting to summarize and let people know that the new page exists.

Add content to your website on a regular basis, and you will give it a dynamic feel that will keep people interested in what you’re doing and what you have to say.

Image by Search Engine People Blog

What are some other times when you should add new content to your website?