Your business blog content is your opportunity to demonstrate expertise in your subject matter area, answer common questions that prospects and customers have, and provide the search engines with more quality content to increase the likelihood of you being found in search. Blog content doesn’t have to be just for being found in search. You can take control of distributing your business blog postings every time you publish.
Distributing Your Business Blog Postings
Post updates to your social network profiles. Let your social networks on Twitter, Facebook, and LinkedIn know you published a new posting to your business blog. People who follow you for professional reasons will see this update and can re-tweet or make a comment. Your followers are waiting to hear from you so any new content you create needs to be brought to their attention. Since your followers are most likely visit Twitter, Facebook, and LinkedIn more often than they visit your blog, give them a quick heads-up to let them know there’s something new that might interested them.
Bookmark your business blog posting on social bookmarking sites. Doing this will jumpstart visitors to your new business blog posting because people on social bookmarking sites like StumpleUpon, Reddit, and Digg are looking for new content to read. Updating the social bookmarking sites also alerts the search engines that new content exists on your blog since the social bookmarking sites are being crawled regularly. A service like OnlyWire can help expedite posting to multiple social bookmarking sites at one time.
Update your email signature with your most recent business blog posting. Think about how many emails you send a day and who you usually send them to. There’s a good chance that most of your email recipients can benefit from reading the content you just added to your business blog. You can manually update your email signature with a link to your most recent blog posting or you can use a service like WiseStamp that works with webmail services provided by Gmail, Yahoo!, AOL, and Hotmail. WiseStamp can automatically insert a link to your most recent blog posting into every email you send once you have configured it.
Instead of “build it and they will come”, remember that you need to give your business blog content a little push to release it into the wild. These three tactics will help you get the word out faster the next time you update your blog.
Image by Hazzat
What else do you do to distribute your business blog content?
Free Content Marketing Plan Template
This free template will help you plan your content marketing activity from identifying your target audience to creating an editorial calendar for managing what to post when.
Use the plan to better manage your blogging activity so you’re never short on ideas and you always have your target audience in mind when writing.
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