Blogging enables you to reach your target audience with timely and relevant information, but it also helps expand your inventory of website pages that are available on the search engines for people to find you.
Your primary goal for your blog postings should be to write for people and demonstrate your authority and expertise. Your secondary goal should be making it easy for the search engines to easily understand your content. Here’s how!
5 Ways to Write Search-friendly Blog Postings
- Use compelling and keyword-rich titles and meta descriptions
- Use headings (h1, h2, h3) tags to break your posting into sections
- Use your keyword phrase in all headings
- Use keyword phrases once per one hundred words
- Use 250-400 words to keep your posting laser focused and provide enough valuable content to avoid any “thin content” violations
Using these 5 tactics, you’ll create a blog posting that’s easy for the search engines to understand and to know when when to display in the search results.
Beyond Search-friendly Blog Posting Content
While you need to make sure your blog posting content is easily crawlable by the search engines, you also need to give the search engines a heads-up that you’ve created a new blog posting. If you have a site that is regularly updated several times a day, then the crawlers are most likely already visiting your site frequently.
For those who post only several times a week, a shortcut to letting the search engines know you have a new posting is to distribute your blog posting to several popular social bookmarking sites that are being crawled very regular. The most popular are Digg, StumbleUpon, and Reddit.
You can either do this manually yourself or use a distribution service like Onlywire to post to multiple social bookmarking and social networking sites at one time. Not only will you flag the search engine crawlers that you have new content, but you will also get traffic from those social bookmarking sites.
Image by Search Engine People Blog
What other tips do you have for people to make sure they’re writing search-friendly blog postings?
Free Content Marketing Plan Template
This free template will help you plan your content marketing activity from identifying your target audience to creating an editorial calendar for managing what to post when.
Use the plan to better manage your blogging activity so you’re never short on ideas and you always have your target audience in mind when writing.
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