Writing a good blog post is a skill that everyone who is executing their inbound marketing plan needs to have. While it’s sometimes tricky to come up with compelling content to write about, the formula that you use to structure your blog post is simple and straightforward. When you follow this structure, you make it easy for both people and the search engine crawlers to understand the substance of your blog post.
13 Tips to Writing a Good Blog Post
- Identify a topic that is popular or trending by doing some research using Google and Google News
- Pick a specific keyword phrase you want to target and verify search activity using Google Instant and the AdWords Keyword Tool
- Include your keyword phrase in headings and blog content so it reads naturally
- Structure your content using headings, short paragraphs, and bulleted or numbered lists
- Use non-technical language and try to write at a high school reading level
- Link important phrases to other blog posts or pages on your website
- Link out to external sites for supporting material and to highlight specific phrases in your blog post
- Set up your external links as nofollow to better manage crawler activity
- Include a relevant image in the blog post and use your keyword phrase in the alt tag
- Keep the size of the blog post between 250 and 400 words
- Conclude your blog post with a question to encourage readers to provide comments
- Include a clear call to action and compelling offer at the bottom of your blog post
- Respond to comments to promote an active dialogue
By following these thirteen tips, you will write a good blog post every time you sit down to publish fresh content on your blog.
What are some other things to consider for writing a good blog post?
Image by Jimee, Jackie, Tom & Asha
Free Content Marketing Plan Template
This free template will help you plan your content marketing activity from identifying your target audience to creating an editorial calendar for managing what to post when.
Use the plan to better manage your blogging activity so you’re never short on ideas and you always have your target audience in mind when writing.
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