If you don’t already have a website for your business and are planning to launch one, you can quickly establish a basic online presence by launching a temporary splash page. A splash page doesn’t have to be fancy, but it should contain this information:
- Business name
- Overview or description of your business
- Your name or the names of the principal owners
- Business address
- Phone number
- Email address
- Your logo (if available)
If you’re working with someone to design and implement a professional website, you should request a splash page while your “real” site is being designed and implemented.
You may be tempted to include “Under Construction” or “Coming Soon” on your splash page, but there’s no reason to do this. These phrases automatically discount any other content that’s on the splash page because people assume they’ll just check back later when the site is launched. However, many times, they’re not going to return so it’s best to quickly convey your most critical information without any distraction.
The truth is: a good web presence is perpetually under construction so calling this out is not important.
Another benefit of launching a splash page is domain aging which means registering and using a domain as soon as possible to allow search engines to recognize that a website now exists at that domain. Domain age is one of many factors when determining search relevancy so the sooner you register and use your domain, the better it will be for your long term visibility.
Launching a splash page is an easy way for you to quickly establish your own web presence while your “real” site is being worked on.
Image by OctopusHat