Twitter is a great way to quickly send a brief message out to the Twitterverse (basically, everyone using Twitter). I think the biggest challenge for anyone is figuring out what’s useful to tweet.
There are several types of tweets that you can send:
- Regular tweet – this a broadcast message that anyone can see. It’s usually some kind of status update about yourself.
- Public message to someone – this is a tweet you can send to a specific user by starting your tweet with @username. Everyone can still see this type of tweet.
- Re-tweet – this works sort of like a forward in email. You can re-tweet someone else’s tweet (leave it intact, but add a brief comment, if you want) to your list of followers. Everyone can see your re-tweets.
- Direct message – this a tweet that you send directly to one of your followers. Only you and that person can see the message.
What’s a Useful Tweet?
Everyone has their own opinion on what kind of tweet is useful, but from a business marketing perspective, here are some tweets that you should considering sending:
- Availability of new article or blog posting on your website
- Announcement about upcoming events or webinars
- Answers to prospects’ or customers’ questions
- Information about upcoming offers or sales
- Re-tweet of another person’s tweet that is interesting or helpful to your followers
- Live updates from a particular event or conference
- A link to another person’s blog posting or an article that is your followers will find interesting
These are just a few examples. There are no guarantees that your followers will find all of your tweets useful, but you can keep track by monitoring how often your own tweets are re-tweeted. Try a few these out to see what what works best for you and your audience.
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