A Facebook page for your business is a great way to engage new customers and current customers by sharing information, answering questions, and running promotions. With more and more people constantly checking Facebook as the source for updates from their friends and favorite brands, it’s the perfect place for small business owners to get their message out.
One of the biggest benefits of Facebook is the way it leverages the network effect. What I mean is when a person “Likes” your Facebook page or even your website, any updates that you publish to your Facebook page now appears in that person’s News Feed. When they write on your page’s wall or post a comment to a wall posting you made, a message that they added a posting will be displayed on their own News Feed. Also, the other people who like your Facebook page will see the comment and can add their own comment.
This is how you lay the groundwork for spreading the word about how your business can help others. But first, you must setup a page for your business on Facebook. Here’s how.
1) Go to Facebook and create an account for yourself, or login, if you are not already logged in.
2) Click on “Ads and Pages” from the left-hand navigation.
3) You should now be on a page that says “Pages You Admin”. Click on the “Create Page” button in the upper right of the main section of the page.
4) On the next page, click on the radio button next to “Local business” under the “Create a Page for a” section. A drop-down box will appear that contains a list of business categories. Select the category that best represents your business.
5) Type the name of your business in in the box next to “Page name”.
6) Click “I’m the official representative…” check box.
7) Click the “Create Official Page” button to create you business page.
You’ve now taken the first step toward using Facebook as a way to help spread the word about your business.
Upcoming articles will talk about how to customize your page as well as how to get people to like your page.
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